Editing the commercial

After getting to class we were informed that pinnacle Studios was not working. We were instructed to still try and dump or clips onto the computer. After the entire group couldn't get it to work we asked the teacher over. She also was unable to dump the footage onto the computer. We then decided to go outside and finish our filming. We got a shot of the actress drinking the Gatorade. She then said " after my game I love to take a refreshing sip of gatorade". It was a Medium close up. We also got an audio shot of the Gatorade bottle being opened. We also recorded a shot of the ball going into the goal.

Due to the fact that we weren't able to edit today we might face issues farther down because of this. Without being able to edit we were not able to view the footage be recorded. If we dislike it or didn't have acceptable footage to use and we weren't aware we would need to re record it. because we couldn't view it we wouldn't know if we need to re-record it. we are unable to record it because the filming dates have ended. With taking the risk of having poor quality recordings it might increase amount of time we have to spend anything. Is this the project might take longer than expected. With all the requirements for this commercial taking longer than expected is not a good thing. Not having pinnacle studios is a big setback. 

We would be able to get a lot accomplisheWe would be able to get a lot accomplished if we had pinnacle studios up and running. The first things we would be able to do it and all the clips together. We would do this by chopping up parts from the beginning and end of the recording wasThe first things we would be able to do it and all the clips together. We would do this by chopping off parts from the beginning and and that weren't part of the commercial. Next we would please send together in a smooth transition. We would try and remove any issues in the background. If we can't hear the audio due to the weather we will have to do a voiceover which would be edited and on top of the film. Another thing we would be able to do the pinnicle studios was up is adjust the coloring and lighting of the videos. We would also be able to blur out anything necessary. This would enhance the visual appeal  of the commercial. We are excited to get to add it when it does come back up.

Filming

The first step for filming our commercial was the story board. Once the storyboard was finished we had to bring in any props necessary to film. The props brought in were four bottles of blue Gatorade.We brought four bottles and kept all but one in the cooler as we filmed so when we took pictures of the bottle it had that condensation appeal. We had our actress come dressed in her soccer uniform. And our actor came wearing goalie attire. We used the iPhone 11 Pro to film instead of the cameras offered because we were familiar with how to use it. Once we got onto the field everyone got into their spot. I along with our other member was in charge of filming the action. The first shot we took was of Macy kicking the ball from behind over her head and running towards the goal. This shot was difficult because we had to try and keep our shadows out of the shot because the sun was casting a long shadow.

The second shot we had to film was Macy shooting the ball into the goal. Our goal keeper had to dive in and attempt to stop the ball. We had to take this shot multiple times for a couple of reasons. One reason was the accuracy of the ball, if it went to far left or right the goalie wouldn't be close enough to stop it. Another issue was if the goalies dive was too soon or too delayed. If the dive wasn't lined up with the shot then it would look staged versus realistic. The next shot we took was of The ball hitting the back of the net and coming really close to the camera. While doing the shot a few times to make it come as close to the camera as possible we tripped over the net under our feet and fell down. it made for a pretty funny blooper.

The last shot was of Macy walking behind the goal and drinking the Gatorade. This was a medium close-up shot. We needed to redo this a few times because of the weather. There was only two Gatorade bottles left after all of the shots were done. Once inside we uploaded the takes onto the computer. We started to go through and delete texts that were incomplete, incorrect, or just not to our liking. There were some shots of an entire scene that we didn't like and will need to be refilled. Based on the camera angle the call shot is to be redone. This time we will use a tripod and position the camera at the right level.

Storyboard

Today in class we edited and finished our story board. We filled six panels (scenes) with the events that will be going on during the commercial. Each box/scene on the storyboard is worth 5 seconds, since the commercial is 30s and there are 6 boxes. In the first scene a girl is running while dribbling  a soccer ball. The camera angle for this scene is a tracking shot, followed by the sound of a crowd cheering in the background. The second panel consists of a zoom that leads to a medium close-up shot. This will be angle facing the girl as she takes a deep breath. For the third panel it will be a wide shot with a high angle of the girl shooting her shot. For the fourth box it will cutaway to a wide shot from behind the net of a girl scoring a goal, and then at the end the same girl bending down to put her hands on her knees. With this motion, it transitions to the girl lifting the Gatorade bottle out of the Gatorade cooler, which is scene five (also called an action match). Then for the final scene it will be the girl opening the Gatorade bottle with the satisfying click and then taking a fat sip of it. All of these noises will be enhanced to fit/match the storyboard.

The finished product with be all of these scenes combined. This storyboard is going to help us organize our commercial. It will also show us the necessary materials we will need to make the commercial the best it can be. The storyboard will most likely end up being refined to make our commercial even more smooth and have the best angles and transitions, but for now this is how it looks.

Editing lesson Blog

Today we learned The beginning steps of how to edit films and clips. For the camera to charge the screen must be shut and turned off. To connect the camera to the tripod if you have to screw in the base to the removable plate. To make the camera stable you must tighten the screw underneath the tripod. To dump to dump your information from the SD card to the computer you first have to click on the DCIM button. This contains all of your SD card information. For example the date, time and size of a clip. If you cannot find a clip go back and click on "private" then "AVCHD" then "next" then "stream" this will show all information stored on the SD card. The next step is importing this is when you take the information on your computer and import it to the program that you use to edit. Once your editing software is open click edit in the top middle NOT transitions.

When you're ready to start editing the clips you hit "Import" and next you click "desktop" the "+" sigh and the word "media". This will allow you to select the imported files you want to edit. The ones that have a check next to them will be pulled down. This will allow you to select the imported files that you want to edit. When moving the checked files they go in one of three sections. AV track 1 which is for the tittle of the film. AV track 2 which is were you build the Visual portion of the film. Or AV track  3 which is where the audio of the film goes. The vertical red line is called the play bar. Can you place this somewhere on the track where you wish to cut the clip in two.

You can right click on a section of film to add effects. To take the audio out of a clip and make it silent you right click and press " detach audio". To start saving your progress you want to export it. You will export the program onto your desktop. Go into settings make it an mpeg4 NOT an mpeg3. An mpeg3 is for music only. Mpeg 4 is for video. You will render what you have to make sure it's saved. You can replay what you have saved to view how it looks. If you dislike it you can export it again to make it less choppy.

Planning

Today my group and I organized our commercial project. This helped us make a schedule to create a project that is well time-managed. It also made it so we had a better understanding on what our commercial was going to look like. For the plan we included: props, costumes, schedules, locations, and a backup plan for if something went wrong. Planning the commercial will help keep us on track and have less of a struggle putting the project together once we have all the components. It also makes sure we have all the components ready for our filming day. Without the plan, we could forget a prop, not manage time well, do the wrong thing on the wrong day, etc. The plan will insure we get everything done correctly and on time. This plan also will contribute greatly to our storyboard we have to eventually make when we are beginning our pre-filming process.

1) Props

-Soccer ball, cleats, Gatorade cooler, a bottle of Gatorade, a camera

2) Costumes

-Soccer jersey, soccer shorts, soccer socks, cleats, hair tie, pre wrap

3) Schedule

10/10 > Planning Period

10/14 > Storyboarding

10/22 > Filming

10/24 > Editing

4) Location

-Soccer field at FLHS

5) Back-up Plan

-In the event that it rains outside, we will still be doing the exact same thing because the rain would actually add to our dramatic effect + it would help with the “sweat” that is going to be on my face in the commercial when I’m running down the field with a soccer ball, so it wouldn’t change anything it actually might help

-If one of our star members or cameraman are absent the day of filming, we will replace them with the next best runner up and/or eliminate the use of them in the film, unless we are allowed to use another student from our class not in our group to take their spot

Research conventions and codes

As our commercial Macy Doyle, Ben Coleman, Andrew Stern and I have chosen to sell Gatorade. We chose gatorade because we feel it would be a very fun and somewhat east commercial to portray. From our research we’ve seen that many gatorade commercials are typically around 30 seconds long, just like any other commercial but being that they are a sports centered company most of the commercials they produced are centered around athletes. For example a track star or a soccer player on the field and then at the end pop up a picture of their logo. Or even something as simple as a celebrity endorsing the products making it likeable by consumers. There are also typically voiceovers in gatorade and most sports commercials in general. Many of these features although not completely original are factors we want to include in our gatorade commercials as they are very key features of sports commercials. 

For our commercial we plan on creating something similar or resembling of a gatorade commercial but still keeping it original and selling the product. Just as a typical gatorade commercial we want to include a sports scene of some sort. Either a soccer team practicing for a game a basketball game or a track star. In the surrounding area we have a small team cheering on with the large gatorade jug typically full of water or electrolyte drink. This would be just to put the name out there not for actual use. This jug would also be accompanied by the small gatorade paper cups. Next to that would be pictured a large cooler full of ice and a variety of bottles of gatorade. A team of players or a runner would run up after a big win or exhausting training session, deeply reach into the cooler and pull out a perfectly nice and cold bottle of gatorade. The person would take a nice sip, feel refreshed, and continue on with the training from their satisfying gatorade. The commercial would include voiceovers upbeat audio and effective camera angles all used to portray the message. We also have other idea yet this is our main one yet is still subject to change. 

We feel as thought this commercial would be very effective in explaining to the reader very explicitly what our intention as are and why we are trying to sell. We don’t want to make an intensely emotional connection with the reader but still want to entice them and make them emphasize with us feeling as thought they’ve been in that same prostitution before. The idea is to relate with the audience while also making them want to buy the products. We want to portray this through the use of the acting in the comercial the exhaustion and the feeling is not wanting to be there but pushing through and getting it done with the help of gatorade. As well as making the gatorade look appealing itself with the dripping water and the mouth going on the bottle hearing it flowing down the theorist of the athlete and the sound of refreshment. Almost that of what you hear in a soda commercial. The use of sound camera angles and acting will be very important in this comercial just like any other and aspiring to sell the product while creating a very convincing and appealing commercial. 

Introductory

  This is my introduction for my Aice media studies blogs. I am Andrew, I'm 16 years Old. I was born in Connecticut and lived in a town called trumbull. and moved to Florida when I was 10.  I attended sunrise middle school and then Fort Lauderdale high school. I live with my mother father and sister. I have three dogs Bruno, Bosco, and Bentley. Bosco is a rescue dog. We found him behind a Burger King after being called about him. I have two grandparents on my fathers side and none on my mothers side. Her father passed away when she was 8 and her step father passed when she was 25 years old. Her mother passed away 4 years ago when she was 44.

  I'm Jewish and had a bar mitzvah at 13.  The party was on a boat.  I hade a lot of fun and met some new family members that I wasn't aware I had.  In freshman year of high school I got my first guitar. I picked it up quite well and took a liking to it. I took a guitar class in Softmore in junior year of High school.  I played hockey from the age of 11 to 16 and had to stop once I got a job.  I started working at Ace Hardware my best friend every day after school except on Wednesdays.  I got my drivers license me on 23  of September.

 I want to grow up and be a lawyer like my dad.  I plan on attending nova southeastern for college.   I wish to open my own law firm in practice with some close friends I make in law school. I want to have a family with two kids. I want an older boy and a younger  daughter. My dream place to live is  California.  I have a few places I want to visit .  I wish to see Cuba and all the cars in it.  I want to go to Italy to see the leaning Tower of Pisa, and I also want to climb the Effie Tower.